BLOG

Writers…Understand Your Marketing

14 Nov 2014, by Martin in Copywriting

Writers should understand the strategic importance of having a marketing plan in place that ignites success. How many really understand how to create one?  How many writers understand the niche they wish to target?  How many writers understand the importance of developing: a 90-day, 6 month, 1 year, & 5 year plan(s) to successfully capitalize on their target niche?

 

If you have not taken the time to develop your marketing plan, and do not have your niche targeted, then your business is purely a hobby.  The best most successful writers have their marketing plan in play.  They know their target niche.  They have their 90-day, 6 month, 1 year, & 5 year plan(s) developed.  They revise and remodel them as necessary.  They then take it one step further; they “plan the work first and then work the plan to perfection”.

 

Develop Goals and Strategies

 

This is the foundation of any successful business.  Take 30 minutes…sit down and then write out every desire that you have for yourself in life.  Follow this by writing out every short and long-term goal that you can imagine, both personally and professionally.  Do not omit any thought no matter how trivial it may seem, because your professional goals are greatly influence by your personal goals.  Do not concern yourself with how disorganized your list may seem, just write!

 

Know your niche!  Without knowing this, all the preparation and work that you can do will be very limiting.  This is a foundational key to your success…

 

Now that your list is built, take it and put down target dates of completion.  Be bold, but not over the top on your expectations.  Don’t expect that you will make your first million dollars in 90 days.  Be realistic.

 

Break it down further into bullet points under your 90-day, 6 month, 1 year, & 5 year plan(s).  If you need to add in additional time slots then do it.  This is your unique road map.  This is your guide to fulfilling your dreams.  This is “planning the work”

 

Convert Your Goals and Strategies Into Actionable Plans

 

This is a fundamental action step that many writers will neglect to incorporate.  They will develop a marketing strategy that works in theory, but in doing so they neglect to make it truly actionable.  This is critical to your success.  This is what we call “working the plan”.

 

Ask yourselves some simple questions.  Do I have the necessary steps written down to accomplish each goal? Are they actionable goals?  Will they fulfill all the time periods as expected?  Can they become acted upon to fulfill my exit strategy?

 

Refine Your Goals and Strategies

 

You have made an actionable list.  You know your strategy and you have your target niche in mind.  Take one last step to review and refine your goals and strategies.  Experts will tell you that it is always a good idea to step back and do a final evaluation.  Be objective.

 

Now, that you understand these important elements to developing your marketing plan, it is time for action.