Posts by Martin
Five Ways You Can Become a Trusted Authority
The competitive nature of today’s business climate makes it imperative that you establish yourself as the trusted authority. I am going to show you five simple and powerful ways that I use to establish myself as a trusted authority. You can implement these today…even if few people know who you are. But first,…
Read MoreYou Missed It…Integrity Is No Longer Relevant!
If you watch TV these days…especially the political news, you may be wondering the same thing as me. Is integrity nonexistent? How about honesty? Does anyone still tell the truth? More and more, it seems that very few individuals care about maintaining any semblance of integrity. We live in the “Me Too” generation. …
Read MoreFive Strategies “Trick or Treaters” Use That Will Help You Become An “A-List Copywriter”
Growing up in a rural part of Southwestern Oregon, Halloween was always a fun time. My friends and I would excitedly discuss where we were going to go trick or treating. We would get into animated arguments over who would become the next “King of Candy”! But…it was inevitable. I would always win…
Read MoreMy life as a Direct-Response Copywriter
From the Desk of Martin Casper ~ AWAI Circle of Success Member. My life as a copywriter began in 2008, when blogging was the up and coming thing. Without any kind of formal training to become a copywriter, I launched my first website. I began to craft various articles with the expectation that they…
Read MoreMy Up and Down CrossFit Life…
Having just joined CrossFit fourteen weeks ago as a “senior citizen”, I was tentatively excited to see if this new high-intensity workout would actually work for me! Initially, I had no interest in CrossFit. You see, I thought it was only for ego-centric body builders…not for someone like me! Boy…was I wrong! I never…
Read MoreSimple Strategies That Boost Social Media Engagement
Have you defined the proper strategies that will improve the level of your social media engagement? Are you incorporating those strategies in order to drive traffic and sales? Have you figured out how your audience decides what it wants to click, share, favorite, or purchase? If you are not engaging those strategies then how are…
Read MoreWhy Your Real Estate Firm is Losing Out…
Your real estate firm is “losing out…” Now that is a bold statement to make…or is it? According to Entrepreneur Weekly, Small Business Center, Bradley University, University of Tennessee Research has a report dated January of 2014 that defines the success rate for real estate firms still operational after 4 years. They report that…
Read MoreWriters…Understand Your Marketing
Writers should understand the strategic importance of having a marketing plan in place that ignites success. How many really understand how to create one? How many writers understand the niche they wish to target? How many writers understand the importance of developing: a 90-day, 6 month, 1 year, & 5 year plan(s) to successfully capitalize…
Read MoreWhy Information Provides the Platform for Entrepreneurial Success…
Understanding why information is the key to unlocking entrepreneurial success is vital to building any business. Often times, entrepreneurs focus their energy on the sale of their product(s) rather than being the information conduit to their prospective clients. This is a big mistake. The most successful entrepreneurs focus on providing value first, then concentrate…
Read MoreBuilding Entrepreneurial Success Through iREADIT Strategies
As I sit here at my desk musing about success, I wonder what is the difference in the mindset of those who attain success and those who wish for success. Is there something in the DNA of the brain that dictates the way certain people react to certain stimuli, or could it be more of…
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